Here’s the discussion I hear around social media among business owners: I don’t have time for it, it doesn’t do any good, I don’t understand it or... I have my (insert any employee position here), do it… they’re good on Facebook. The question I always want to ask is “What does being ‘good on Facebook’ or social media mean?” I can tell you what it means to me.Read More
“An iPod didn't have any moving parts except for that click wheel. Pretty soon everyone needed an iPod and a multitude of companies developed their own mp3 players… I remember buying my Scion xB in 2006. It had an adapter for an iPod. I didn't want it, I told the dealership to "get rid of it, I don't own an iPod. Never will." Within 6 months I owned an iPod Touch.”Read More
“Social media is cool because it's very different from your normal, daily, run of the mill, humdrum business routine. You've got cool pictures posted, you've got your "about" section filled out, your "our story" section is there. And you're posting on a regular basis. Right? No?
And that twitter account? That's up to date, right?”Read More
“Merchandise can really be a great accompaniment to your brand. When it's all said and done, your customers are buying a feeling from you not just your service or product. For most rock bands, its a t-shirt... when a fan puts on that t-shirt, they are wearing a feeling and displaying a badge.”Read More