Does Blogging Still Matter?
Yes. It does. When potential clients visit your website, it is your opportunity to share your knowledge in a practical way. It's not a sales piece. It's demonstrative of your expertise and skills. A client or potential client can and will be on your website at all hours of the day, any day of the year.
As a small business owner you have a very unique skill set. You're likely to have mastered a number of number of skills. It's time to share that expertise! What you share in a blog may not come up in a conversation or a meeting.
So what to write about? Talk about how you creatively solved a problem. Share how you got into business. Show off recent work that you are proud of! Now, how do you do it? Here's a nice, short article on Open Vine that shares great tips on how to write a strong blog.