Posts tagged marketing
Getting Geeky Over a Brand

“An iPod didn't have any moving parts except for that click wheel.  Pretty soon everyone needed an iPod and a multitude of companies developed their own mp3 players… I remember buying my Scion xB in 2006.  It had an adapter for an iPod.  I didn't want it, I told the dealership to "get rid of it, I don't own an iPod.  Never will."  Within 6 months I owned an iPod Touch.”  

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