Here’s the discussion I hear around social media among business owners: I don’t have time for it, it doesn’t do any good, I don’t understand it or... I have my (insert any employee position here), do it… they’re good on Facebook. The question I always want to ask is “What does being ‘good on Facebook’ or social media mean?” I can tell you what it means to me.Read More
“Social media is cool because it's very different from your normal, daily, run of the mill, humdrum business routine. You've got cool pictures posted, you've got your "about" section filled out, your "our story" section is there. And you're posting on a regular basis. Right? No?
And that twitter account? That's up to date, right?”Read More
“What I've learned when writing and managing for clients is that we've only got so many opportunities to share a message (not publishing too much) and making sure that it is content that resonates with their audience (relevant... trying to stay ahead of the algorithm).”Read More