"They're Good on Facebook"

Here’s the discussion I hear around social media among business owners: I don’t have time for it, it doesn’t do any good, I don’t understand it or... I have my (insert any employee position here), do it… they’re good on Facebook. The question I always want to ask is “What does being ‘good on Facebook’ or social media mean?”  I can tell you what it means to me.

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Getting Geeky Over a Brand

“An iPod didn't have any moving parts except for that click wheel.  Pretty soon everyone needed an iPod and a multitude of companies developed their own mp3 players… I remember buying my Scion xB in 2006.  It had an adapter for an iPod.  I didn't want it, I told the dealership to "get rid of it, I don't own an iPod.  Never will."  Within 6 months I owned an iPod Touch.”  

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Let's Talk About Social Media...

“Social media is cool because it's very different from your normal, daily, run of the mill, humdrum business routine. You've got cool pictures posted, you've got your "about" section filled out, your "our story" section is there. And you're posting on a regular basis. Right? No?

And that twitter account? That's up to date, right?”

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