Typos, Spelling Errors, Fails and Shame

Ever had one of these? Yep, me too. When it happens, it feels like you'll never recover from it, especially when the error appears in printed piece.  

If you're creating your own marketing collateral or working on a suite of pieces, this is an especially tough task. You see what you expect to see and your document reads as you expect it to read.

Here's a few hints:
-Step away from your project for a few hours or better yet, a day
-Print out a paper copy, go to another room, close the door and read
-Have a colleague or trusted friend read it over
-Hire someone to create your materials for you

And just so you know that you're not alone, here's an article from Business Insider that documents a few of the worst typos in history:

http://www.businessinsider.com/worst-typos-in-history-2013-9

#typo #error #shame #proofread